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Digital

Limitless Possibilities

A day doesn’t go by where an algorithm doesn’t change, data shifts, and the expansion of digital opportunities grow. No need to state the obvious that the world’s culture lives online, heck people order their toilet paper online now. The digital arena moves quickly and to keep up with today’s consumer your message has the opportunity to span across all devices from laptops, tablets, phones, and even streaming services. The personalization of messages and content is what makes “digital” the fastest growing form of advertising and the first mass medium to offer targeted messaging to people based on their purchasing and content consumption. From traditional banner ads, email, to online video and paid search, for brands, the possibilities are nearly limitless. We can help you target, reach, and measure the success of your online advertising campaigns.

Digital
 

Social

Consumer Connection

With the worldwide number of people using social media over 2.34 billion it’s no surprise brands are flocking to these networks to engage with their customers. It’s the fabric of our culture. And it’s not just the younger generations, 81 percent of the United States population has at least one social media profile. It’s turned into a crucial medium to help connect brands with consumers in more interactive ways. People want content more than ever before and social channels are rapidly offering innovative ways to create powerful strategies to target relevant customer profiles and deliver meaningful messages. Backed by data, social platforms provide the unique ability to amplify reach and connect brand messages with machine learning technology.

Social

Print

Quality Engagement

Print publishers continue to prove that quality matters.  The high-quality content delivered from print publications serve a very engaged audience. There are many advantages for utilizing newspapers and magazines to connect with audiences. Much like other matured mediums the editorial content is expanding as they move to online platforms allowing brands to tap into their loyal audience in unique ways. For the old souls that like the feel of a newspaper or magazine, those readers are often more affluent and often very active readers. The earliest forms of media to accept paid advertising were in newspapers and magazines. While the print industry has seen a lot in their days, the ability to reach affluent, niche, and engaged consumers remain an important branding tool.

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Television

America's True Pastime

When we talk about television we’re not talking about the TV your grandparents grew up with, we’re talking about the new age of television viewing. Almost every household in America has a television set and people are spending more time using it than ever before. This includes broadcast, cable, and over-the-top (OTT) platform viewing. While television continues to evolve the ability to reach the masses, the data behind television viewing is granular and offers many of the same audience targeting features that most think online channels can only deliver. When we talk about the digital age television is part of the conversation. Brands benefit most from television’s dominant pervasiveness and ability to use sight, sound and emotion to leave a lasting impression on viewers.

Television

Radio

The Everywhere Medium

Some call this medium television’s cousin and with more than 15,000 radio stations across the country and the growth in satellite and streaming radio it’s a medium you can’t ignore. From your car, to your hair salon, to your favorite store and restaurant it’s quite literally everywhere. That’s why when the Radio Advertising Bureau did a study they found that 62 percent of shoppers listened to radio 13 minutes before purchase. The oldest electronic advertising medium has remained powerful with its local appeal and targeted audiences. The ability to create a visual image in the listeners mind with a high frequency and flexible messaging continues to influence consumer behaviors and the media culture we live in.

Radio

Out of Home

From billboards, park benches, city busses, and cinema out-of-home advertising is a great way to make a bold impression in targeted geographic areas. In the out-of-home category size does matter and many of the mediums allow brands immersive ways to engage with their audience none other can deliver. Mini Cooper, for example, made headlines with their innovative promotion that sent key fobs to their existing owners. When they passed the digitally enhanced outdoor billboards, personalized messages would appear, like “Motor on Stephanie!” The out-of-home category is broad in scope and allows advertisers to reach their target even by activities like at airports or grocery stores to associate routines with a certain brand or product. Size and mobility are key factors to why many brands use outdoor placements for message reinforcement.

Out of Home